Experience Design, Strategy, Research

I AM AN EXPERIENCE DESIGNER SPECIALIZING WITH A FOCUS ON THE INTEGRATION BETWEEN SOFTWARE APPLICATIONS AND THE PHYSICAL ENVIRONMENT.  I WORK WITH COMPLEX BUSINESS SOFTWARE, CONFIGURATION APPLICATIONS, OMNICHANNEL ECOMMERCE EXPERIENCES AND SUPPLY CHAIN MANAGEMENT.  

MY PROCESS INcludes

  • RESEARCH AND DISCOVERY

  • PROCESS FLOWS

  • WIREFRAMES

  • PROTOTYPING AND USER TESTING

How I got started

My first job was working for an environmental graphic design studio. for those who don’t know, environmental graphics are all about signage.  Not just the aesthetics of signs, but also where they’re placed and their legibility. We designed signs for the New York subway system, hotels, resorts, and shopping malls. I loved working on something that was so functional. How many times have you been on a subway platform and couldn’t figure out which train was going uptown and which one downtown?

 

Information Architecture is all about helping users figure out where they are and where they want to go, in a virtual landscape. Websites were originally designed under the misconception that users always entered from the homepage. It didn’t take long to figure out that users often landed deep within a site, usually from Google search results—as if they were dropped into a room within a building, with no exit sign or contextual information. Where am I? Why am I here? How do I get out?